Pampers is joining up with Hasbro, a global branded entertainment leader, to unveil Easy Ups Training Underwear with new Peppa Pig prints – now available at Walmart.

“We know potty-training can be tough. But when you allow toddlers to make their own choices while learning to go at their own pace, it can make the process easier,” says Marty Vanderstelt, father of two and senior vice president – North America Baby Care. “That’s why we’re so thrilled to collaborate with Peppa Pig and Walmart to make little ones feel like the star of the show with the help of Easy Ups.”

Pampers Easy Ups have been a potty-training staple for years and research shows that the best time to begin potty training is once toddlers start to show interest. What better way to get toddlers involved and feel supported than with their trusted friend, Peppa Pig? In addition to fun prints, Pampers Easy Ups Training Underwear offers protection from leaks day and night, an underwear-like feel, and easy removal – even for the biggest wiggle worms. Parents can head straight to Walmart for this limited edition launch while supplies last.

“As a parent who’s become a Peppa Pig fan by association, I know these Easy Ups will be a great potty-training asset that the whole family will love,” says Ralph Clare, merchandising vice president – Baby Consumables at Walmart. “It’s all part of our mission to help parents save money and live better through our product selection and every day low prices.”

Since first debuting to TV audiences in 2004, Peppa Pig has been delivering learning experiences to kids at their earliest stages. Instilling confidence and healthy lifestyle choices have been recurring themes since the first season of the long-running series and Peppa Pig products build on that brand element by helping kids identify with their favorite, and for many, first pre-school friend.

“We’re thrilled to work with Pampers and Walmart to further help young ones and their families through one of life’s earliest lessons,” says Claire Gilchrist, vice president, Americas & Pacific of Hasbro Consumer Products. “Peppa Pig is a champion for inspiring kids with the skills to embrace life lessons and we believe these Peppa Pig Easy Ups will enable toddlers to conquer their potty-training journey with confidence.”

Pampers Easy Ups Training Underwear with Peppa Pig prints are now available for a limited time only at Walmart locations and online at Walmart.com.